A 3 Step-Guide to Making Animated Explainer Videos

If you’re reading this, you probably own business and want to make prospects take action. One of the most effective ways to do that is using animated explainer videos. These kinds of videos evoke an emotional response causing them to take action. Statistics tell the story; 80% of consumers will buy a product after watching a video. That’s why an animated explainer video is a critical part of any marketing strategy. The only question is: How do you make animated explainer videos. Continue reading for a step-by-step guide on how to do that:

Figuring out your target audience’s problem is the first step to creating high-converting animated explainer videos

The first step to solving a problem is identifying it. So when you want to solve customers’ problems through animated explainer videos, you have to identify them. You can find out your target audience’s problems by heading out to where they like to hang out. If it’s on social media, head there and read what they’re saying about certain products and services and note all the downsides. Then, develop a product that will solve those problems and create a scintillating animated explainer video to pass the message across eloquently.

Craft your animated explainer video’s script

A script is one of the most critical elements of your explainer video. It will determine whether your video converts or not. That’s why you need to dedicate time to craft a short, punchy and engaging script that motivates viewers to take action. If you don’t have creative writing skills, there are many expert copywriters out there to help you.

Download software to create your animated explainer videos

There are many free and paid software out there to help you create animated explainer videos such as Animaker, PowToon, and GoAnimate. This software can be challenging to use at the onset, but when you get the hang of it, it becomes easy. The good thing about animated explainer videos is that they come with detailed manuals and video tutorials to help you create your videos fast. Once you open the software’s canvas, you’ll be directed on how to add texts, pen, images, and other effects to create the animated explainer videos. You’ll also need to include a voiceover. If you don’t have a great voice, you can hire a voiceover professional to do it for you.

Making animated explainer videos was a pursuit best left to professionals. But with the expansion of technology, pretty much everyone can create animated explainer videos. You can save a lot of money by creating your videos and learn a lot in the process.


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